Unleash Your Potential
This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
SELECTED CLIENTS
FRAIS
MCA
.jpg)
JACQUES
HOLA
FLIEGEN
Professional Summary
Dynamic Marketing and Design professional with extensive experience in influencer management, content creation, and brand strategy. Proven track record in driving user acquisition and engagement through data-driven campaigns and high-quality visual storytelling across digital platforms.
Creative & UX
Design & Creative Tools
Analytics & Performance
Digital Marketing & Growth
Certifications
Google Analytics (GA4 Certified)
Analytics & Tech Stack
Skills & Certifications
Professional Experience
Dec 2024 – Present
Berlin, Germany (Remote)
Junior Marketing Manager
Dogo App
Social Media Marketing Intern
Aug 2024 – Dec 2024
→
Engagement Growth: Managed Instagram and TikTok accounts with daily content deployment; maintained <24h response times to drive interaction
→
Performance Analysis: Audited organic marketing data to optimize content strategies and accelerate community growth
→
High-Yield Performance: Solo-managed end-to-end influencer partnerships achieving elite returns, with top-performing campaigns reaching 519.34% and 218.31% ROAS
→
Social Media Turnaround: Resuscitated stagnant accounts with zero initial engagement, scaling organic following from 39k to 54k (+38%)
→
Viral Content Production: Independently filmed and produced multiple organic videos peaking at 1.6M and 1.3M views, transforming the brand into a high-interaction hub
→
Full Funnel Management Influencer Ownership: Managed the full campaign lifecycle independently, including sourcing, contract negotiations, creative briefings, and performance auditing (CPM/ROAS)
→
Campaign Optimization: Audited CPM and ROI metrics to reallocate spend toward high-converting creators, maintaining a portfolio average significantly above industry benchmarks
→
Creative Direction: Lead the production of social assets designed for user acquisition; collaborated with cross-functional teams to deliver innovative campaign concepts
→
Strategy & Analytics: Refined audience targeting through deep-dive research and edited app copy to ensure brand consistency and clarity
→
Operations: Oversee daily social media management and community engagement to foster active user participation
May 2025 – Present
Tampa, Florida (Hybrid)
Marketing & Design Specialist
Peirano Family Foundation
→
Web Leadership: Leading website redesign (Wix) and news blog management to improve user experience and community outreach
→
Brand Assets: Design digital and physical marketing collateral, including social graphics, campaign assets, and printed materials
→
Strategic Planning: Collaborate with board members to execute marketing initiatives that increase foundation visibility
Social Media Marketing Intern
Nov 2024 – May 2025
→
Growth Initiatives: Executed digital marketing communications focused on organic reach and brand positioning
→
Competitive Analysis: Conducted market research to refine brand voice and improve social media engagement metrics
Jan 2025 – Apr 2025
Tampa, Florida (Hybrid)
Graphic Designer
Florida Port Services
→
Visual Identity: Developed a new corporate logo and modernized visual brand assets for digital and print
Jul 2024 – Sep 2024
Cedar Rapids, Iowa (On-site)
Marketing Intern
Select Structural Engineering
→
Website & Resume Updates: Worked with the business manager to update the company website and internal project resumes
→
Brand Standardization: Designed a comprehensive new design guide (Adobe InDesign) and refreshed the company logo (Adobe Illustrator)
→
Technical Content: Produced structural project showcases via Adobe Premiere Pro
Nov 2024 – Mar 2025
Winter Garden, Florida (Hybrid)
Marketing Intern
Sweet Fish Media
→
Strategic Support: Contributed fresh perspectives and ideas to support overall marketing and business growth initiatives
→
Market Research: Assisted with research to identify industry trends and refine content strategies
→
Media Production: Supported production efforts at the "Creator House"
Feb 2025 – May 2025
Tampa, Florida (Hybrid)
Website Designer
Palmetto Beach Line Handlers
→
Digital Infrastructure: Executed a full UX/UI corporate website redesign and launched a news blog to drive organic traffic
May 2025 – Jun 2025
Florence, Italy (On-site)
Digital Communication Intern
Florence University of the Arts
→
Global Media Production: Produced high-retention reels and short-form video content for international platforms (FUA, AUF, Palazzi Community Center)
→
Event Documentation: Captured live photography and produced promotional videos for major cultural and community events
Education
Dec 2025
University of South Florida
B.S. Integrated Public Relations & Advertising • summa cum laude
Minor: Dance
HONORS & ACTIVITIES
â—†
Kappa Tau Alpha National Honors Society: Top 4 Academic Graduate, Zimmerman School
â—†
VP of Communications, Women in Pre-Law Society
â—†
Member, Student Dance Organization
â—†
Debate Innovation Student Organization
UMPAUMPA. YOUR BRAND'S STORY, AMPLIFIED.
WE DON’T JUST MANAGE FEEDS, WE CRAFT OBSESSIONS.
UmpaUmpa
.png)
Breaking the Algorithm, Repeatably.
6.8M+ Organic Views across 3 unique profiles and platforms.
Viral success isn't a fluke, it’s a strategy. I have a proven track record of breaking the algorithm on small-scale, emerging accounts where follower count is not a factor. By conceptualizing three entirely different videos that reached 1.3M, 1.7M, and 2.0M views respectively, I’ve demonstrated that platform-agnostic growth is achievable through high-retention storytelling. Whether on TikTok or Instagram Reels, my approach consistently bypasses account size to deliver high-impact, organic reach.
BELLE M