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Full-Funnel Influencer
Marketing & Performance

Independently managing the complete campaign lifecycle, from sourcing and contract negotiation to creative briefing and legal drafting. By integrating Adjust deep links and Amplitude event tracking, I bridge the gap between creator storytelling and technical performance auditing, ensuring every partnership is optimized for CPM, ROAS, and scalable conversion.

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Influencers

Influencer Marketing & Full Funnel Growth

Independently leading sourcing, contract negotiations, and creative briefings to bridge the gap between brand vision and creator authenticity.

Partnership Management

The Research

Identifying high-affinity creator niches.

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Outreach via Meta Business Suite, IG, and Email. Skilled in talent sourcing, contract negotiation, and brand-alignment vetting.

Briefing & Creative Control

Creator Direction

Developing comprehensive influencer briefs that ensure brand consistency while allowing for authentic, platform-native storytelling.

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Technical Integration

Custom Tracking & Deep Links

Generating custom event codes in Amplitude and building deep links in Adjust to ensure seamless user attribution and funnel precision.

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Monitoring real-time campaign performance and tracking conversions to optimize ROI and inform future partnership scalability.

Influencer Examples

IG Reels/TikTok

Influencer Marketing Briefing

100% Ownership of Design & Copy

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